Legal
10:11 Studios Privacy Policy
Last updated: August 2026
10:11 Studios (“10:11 Studios”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect, why we collect it, how we use it, how we protect it and your rights in relation to your personal information.
1. Who We Are
10:11 Studios is responsible for deciding how and why your personal information is processed.
If you have any questions about this Privacy Policy or how we use your information, please contact:
Email: hello@1011studios.co.uk
2. Information We Collect
Depending on how you interact with 10:11 Studios, we may collect:
Personal information
Name
Email address
Telephone number
Date of birth or age where required
Billing and payment information
Booking and attendance information
Membership and package information
Account login information
Health and wellbeing information
When you complete our Participant Waiver & Health Declaration or provide information to an instructor, you may provide information about:
Medical conditions
Injuries
Previous surgery
Pregnancy or recent pregnancy
Physical limitations
Medication or other information relevant to your ability to exercise safely
Health information is treated as special category data under UK data protection law and is given additional protection. (Information Commissioner’s Office)
We only seek health information that is relevant to assessing safe participation and providing our services.
3. How We Collect Information
We may collect information:
When you create an account
When you book or purchase a class
When you complete our health declaration
When you contact us
When you communicate with an instructor
When you join a membership or package
When you interact with our website or booking platform
When you voluntarily provide information to us
4. How We Use Your Information
We may use your information to:
Create and manage your customer account
Process bookings and payments
Manage memberships and class packages
Communicate with you about bookings and changes
Maintain attendance records
Assess whether participation may be appropriate and safe
Respond to enquiries and complaints
Provide customer support
Maintain appropriate business and financial records
Improve our services
Meet legal and regulatory obligations
Protect the health and safety of customers, instructors and staff
Establish, exercise or defend legal claims where necessary
5. Health Information
Health information is particularly sensitive and is subject to additional requirements under UK data protection law. (Information Commissioner’s Office)
We process health information only where necessary for purposes connected with your participation and safety, and we aim to collect only information that is relevant and proportionate.
We will take appropriate measures to protect this information from unauthorised access, loss, misuse or disclosure.
We will not use your health information for marketing purposes.
6. Our Lawful Bases for Processing
Depending on the circumstances, we may process personal information where this is necessary:
To perform our contract with you, such as processing bookings and memberships;
To comply with a legal obligation;
For our legitimate interests, where those interests are not overridden by your rights;
Where you have provided consent, where consent is the appropriate legal basis.
For health information, which is special category data, we must also have an applicable Article 9 condition under the UK GDPR in addition to an Article 6 lawful basis. We will identify and document the appropriate condition for the processing we undertake. (Information Commissioner’s Office)
7. Payments
Payments for classes, memberships and other services may be processed securely through Stripe, our third-party payment service provider.
When you make a payment, Stripe may collect and process payment and transaction information, including information necessary to process your payment and prevent fraud.
10:11 Studios does not have access to or store your full payment card details.
Stripe processes personal information in accordance with its own privacy policy and applicable data protection requirements.
We may retain information about your transaction, such as the amount paid, date of payment and the service purchased, where necessary for our accounting, financial, legal and business records.
8. Our Booking System
10:11 Studios operates its own booking system through which customers can create accounts, view classes, make bookings, purchase memberships and packages, and manage their bookings.
Information submitted through our booking system may include your name, contact details, booking history, attendance information, membership or package information and information provided through your health declaration.
Access to health information will be restricted to authorised 10:11 Studios personnel who need the information for legitimate purposes connected with your participation and safety.
We will take appropriate technical and organisational measures to protect information held within our booking system.
Where our booking system uses third-party technology, hosting or infrastructure providers, those providers may process information on our behalf. We will ensure appropriate contractual and security arrangements are in place where required by applicable data protection law.
9. Marketing
We may contact you about 10:11 Studios news, offers, events and services where we are legally permitted to do so.
Where marketing consent is required, we will ask for it separately.
You can withdraw your marketing consent or unsubscribe from marketing communications at any time.
Unsubscribing from marketing does not affect essential communications relating to your bookings, membership, payments or account.
10. Photography and Video
We may take photographs or videos at the studio for marketing and promotional purposes.
Where your image is identifiable and intended for marketing use, we will seek appropriate consent where required.
Photography and marketing consent is separate from consent to our Terms & Conditions and Participant Waiver.
You may withdraw your consent for future use by contacting hello@1011studios.co.uk.
Withdrawal of consent does not affect the lawfulness of any use that took place before consent was withdrawn.
11. Who We Share Information With
We may share personal information where necessary with:
Our instructors and authorised studio staff
Booking and payment providers
Technology and website providers
Accountants and professional advisers
Insurers where necessary
Legal or regulatory authorities where required
Emergency services where reasonably necessary to protect someone’s health or safety
We do not sell your personal information to third parties.
We will only share information where there is a legitimate reason to do so and will seek to limit the information shared to what is necessary.
12. How We Protect Your Information
We take reasonable technical and organisational measures to protect your information.
Because health information is particularly sensitive, we take additional care to ensure that access is limited to people who genuinely need the information for relevant purposes. The ICO specifically recommends data minimisation and appropriate security measures when processing special category data. (Information Commissioner’s Office)
However, no electronic storage or transmission system can be guaranteed to be completely secure.
13. How Long We Keep Your Information
We retain information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, insurance and regulatory requirements.
Different types of information may be retained for different periods.
Where information is no longer required, it will be securely deleted or anonymised where appropriate.
14. Your Data Protection Rights
Depending on the circumstances, you may have rights under UK data protection law, including the right to:
Request access to your personal information;
Ask us to correct inaccurate or incomplete information;
Request deletion of information where applicable;
Request restriction of processing in certain circumstances;
Object to certain processing;
Request transfer of certain information to another provider;
Withdraw consent where we rely on consent;
Complain to the Information Commissioner’s Office.
Some rights are subject to legal exceptions and may not apply in every circumstance.
15. Withdrawing Consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time.
Withdrawal of consent does not affect processing that took place before the withdrawal.
Where certain information is necessary for us to safely provide our services, withdrawing consent may mean that we are unable to provide particular services or allow participation.
16. Cookies and Website Information
Our website may use cookies or similar technologies.
These may be used to ensure the website operates correctly, understand how visitors use the website and, where applicable, support marketing activities.
Where required, we will ask for consent before using non-essential cookies.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, services or legal requirements.
The most recent version will be published on our website.
18. Contact Us
If you have questions about this Privacy Policy or how your information is used, please contact:
10:11 Studios
Email: hello@1011studios.co.uk
We will aim to respond to privacy enquiries within a reasonable period.
19. Complaints
If you are unhappy with how we have handled your personal information, please contact us first so that we can investigate and try to resolve your concern.
You also have the right to complain directly to the Information Commissioner’s Office (ICO) if you believe your personal information has been handled unlawfully.
20. Acceptance
By using our website, creating an account or purchasing services from 10:11 Studios, you acknowledge that you have been provided with access to this Privacy Policy.
Questions? Email us at hello@1011studios.co.uk.
